Collaborations

Max Verstappen named Heineken ambassador


20 02 2023

Dutch racing star Max Verstappen has partnered with Heineken to become an ambassador for the brand's non-alcoholic beer, promoting responsible consumption.

The current F1 world champion commented 'Being from The Netherlands myself, it is something truly special to partner up with an iconic Dutch Brand like Heineken. People who know me, know that I am very determined and as a driver I do not want to leave any room for error. That's why I am excited to become a part of the "When You Drive, Never Drink" campaign to help raise awareness for responsible consumption'.

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